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News moves the market
April 2005

It's a crowded market for trade publications covering drug discovery. We know that. We also know that in order to stand out in a crowd you need to be different. With that, we introduce you to Drug Discovery News a trade publication that's more like the business section of your daily newspaper, than any other publication covering drug discovery. This is no "me too" publication that is feature rich, technology-focused and light on news.
We are a newspaper. Printed on newsprint. Sized like a newspaper. Designed like a newspaper. Most importantly, we report stories like a newspaper. This means our reporting of the news doesn't begin and end with the company news release. For Drug Discovery News, the press releases that pique our interest are merely the starting point. From there our business news journalists hit the phones and conduct interviews with the principals involved in a story and often those not directly involved to give an outside perspective. In other words, we dig to get the story behind the story and always with a keen eye toward how the story affects the business of drug discovery.
Every issue of Drug Discovery News will have a minimum of five bylined stories in each of the four major sections of the newspaper: informatics, genomics & proteomics, automation & instrumentation and research & development. That's a total of 20 bylined stories each and every month in the major sectors of industry, the sectors that affect how your business operates, how companies come to market, how they compete and where the emerging opportunities lie.
But let's be honest, the best concept will not work unless you have the personnel to execute the plan. Well, this premier issue of Drug Discovery News isn't short on editorial experience either. The editors whose work appears in these pages have a combined total of more than 30 years business journalism and trade publishing experience.
To wit:
Chris Anderson has more than 15 years of business journalism and editorial experience. He led the editorial start-up of Security Systems News as its first editor and has also worked on the start-up of two other newspapers, HME News for the home medical equipment industry and the alternative newspaper Casco Bay Weekly in Portland, Maine. Anderson's business journalism spans industries as diverse as semiconductors, custom home electronics and gourmet and specialty foods.
Randall C Willis should be familiar to most of our readers. He is a former editor of the American Chemical Society's Modern Drug Discovery and Journal of Proteome Research. He is also a one-time publisher of his own science magazine. Willis has been writing about and discussing scientific R&D for more than 15 years and brings an in-depth knowledge of drug discovery to these pages.
Jeffrey Bouley is a writer and editor with more than 15 years of experience as a freelancer and as managing editor, senior editor and staff editor at a variety of professional and trade magazines.
A graduate of Northwestern University, where he earned bachelor's and master's degrees in journalism, Jeff has spent most of his career covering health, medical and environmental issues.
In short, we have the tools, the knowledge and the wherewithal to provide you with the vital news — business intelligence, if you will —that will make you a more competent player in the market.
So read on and let us know what you think. We think you'll like what you see.



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